Continuing on my series of Real Estate Marketing focusing on what agents need to do make their site work for them, I have a tip about your page names. When it comes to knowing how search engines qualify a website for ranking, one general consensus is that the name of your page matters.
There are two aspect to the name of your page. The actual file name and the title tag.
The first has to do with the actual name of the file, whether it is a .html, .htm, .asp, or so on. The name of the file should relate to the relavent information on the page. So, for example if you have a page that focuses on beaches, where they are out, tips on how to enjoy them, what the beach flags mean, and any thing else regarding beach, the name of the page should have something to do with beaches - like beaches.html, or funatthebeach.html. Another pointer is avoid using the underscore ( _ ) when naming files. If you need to break up the file name use dashes ( - ). For example: fun-at-the-beach.html. My investigation and interviews with SEO companies have revealed that search engines prefer to use the dash naming method as oppose to the underscore.
The second aspect is the Title tag. This is very important to search engines because it is basically an indicator of what that page is about. Using our example of the beach page above, your title tag should have a similar feel, like Beaches of Destin, Map to the beaches, Best Beaches on the Emerald Coast. Feel free to add some additional key words to go with the original title - like "Best Beaches On The Emerald Coast, Destin FL Beaches". Adding a few additional key words, and even a repetitive key word won't hurt. What will hurt is having nothing, having something that is unrelated to the page, or key word loading (like "Destin Beaches, Destin Beaches, Destin Beaches, Destin Beaches").
Please bear in mind that these methods are probablly not going to shoot you to the top of the page ranking pyramid, that process is complex and made of a bunch of tiny things, like the page name and title techniques. But anything you can do to make your page "likable" by the search engine, is just one step closer to getting a first page ranking.
If you are serious about looking into a first page ranking with SEO, I have worked with several companies in the past. One of them I have had great success with, and their professionalism and reliability was at the top of their profession. Not to mention the cost for the service is worth while.
Check out the SEO company SubmitPlus.com, the can definately help your site out, giving you a great evaluation, first page ranking in search engines, and help get yoru site the prominance it needs in today's online real esetate climate.
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