Thursday, December 27, 2007

Tip of the Day 3 - Real Estate Marketing

Holidays are always a double edged sword - its great to see friends and family, celebrate, and make merry, but it also seems to be alot of work and is very exhausting. But, regardless the memories are made, and the moments are enjoyed.

While observing the holiday rituals, it got me thinking about the next tip I should write about. Every holiday has specific order of events that occur, linking the moments together into a larger picture of the entire day. That nearly exactly like a site map - a layout, an order if you will, of where to go to on your site. If the map is followed, the result is a very happy "spider" that leaves with the knowledge of how your site is layout, what relevance it has, and how the page relate to each other.

The best site map is one that spiders understand, XML. To many people, this is seems like a foreign language, but it is fact a very straight forward language. Basically, XML describes data. This allows other programs to know they are getting data, what kind of data, and the data itself. Your site map should an XML component to make it very useful to spiders and especially if you use google analytics.

Don't fret, you don't have to go out and purchase books on writing XML. I'm going to provide a link to a free service I use to generate my XML site maps.


http://www.xml-sitemaps.com/details-destinrealestatemasterminds.com.html


This site is easy to use, and provides all the code and XML that you need to have a correct site map.

While no one thing is going to provide the boost to get you to the top, a lot of little things will help. So, by implementing my three tips, you will definately start getting noticed by search engine more. There are lot more "little" things to do, so keep checking back as I continue these tips of the day.

To see a sample of the what the site map look like that is generated by the site mentioned above, go to:

http://www.destinrealestatemasterminds.com/

And scroll to the bottom. The site map link is there. Remember, spiders are not looking at the "beauty" of the page, just the readability and relavance of the page.

Happy Holidays

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