One of the best ways to get higher in SE results is to have links from relevant sites to yours. SE look at this basically as "one vote" for you site. While the actual calculation and algarythms are not so straight forward, it is easy to see with a few link popularity checks, that the higher the result placement for a site, the more link backs they generally have.
So how do you get more link backs to get better page ranking in SE?
That answer is almost as complex as the methods used to calculate page rank. Some search engines (lik Google), clearly state that they don't condone link back building methods that grow you links overnight. While there are many legitimate companies that help grow the number of links to your site, watch out for those that don't comply with SE requirements - your site may get banned from that SE.
The correct method involves getting down to some research, and time, and networking - basic business building skills.
I came across an article written by established SEO experts regarding link back strategies. I am offering a link to this 23 page article from my site ExquisiteHomesOnline.com This article has some basic and advanced ideas on link building. You will find somenthing that fits your needs to help increase your link backs.
Link building does not happen overnight - it can be a never ending task. Just start with some simple methods - like emailing business partners and networking with agents. Blog, and syndicate. Write articles, and syndicate. Soon, you will develop a rich list of link backs to relevant sites, increasing your link popularity and SE placement results.
Tuesday, January 15, 2008
Friday, January 11, 2008
Real Estate Marketing Tip of the Day 5
Blogging
What is a blog? Rather me take up the time to say the same thing, take a quick look at wikipedia's definition, don't worry I'll wait.
Blog Definition
Why is it important? Blogs will let others know your thoughts and opinions, as well as provided needed exposure, and most importantly fresh, relevant content for search engines to eat up.
Another reason I recommend blogs, is so that you can syndicate them to blog aggregators. This will help you increase your link popularity - a very important factor for getting higher results for search engines.
Short burst of information, usually 250-450 words is a decent blog. Make sure you tag your blog with key words so that it can be indexed and found.
Probably the hardest part for real estate agents and blogs is dedicating time to blog. Like anything, start off with one post per week or every other week, and then grow from there.
What is a blog? Rather me take up the time to say the same thing, take a quick look at wikipedia's definition, don't worry I'll wait.
Blog Definition
Why is it important? Blogs will let others know your thoughts and opinions, as well as provided needed exposure, and most importantly fresh, relevant content for search engines to eat up.
Another reason I recommend blogs, is so that you can syndicate them to blog aggregators. This will help you increase your link popularity - a very important factor for getting higher results for search engines.
Short burst of information, usually 250-450 words is a decent blog. Make sure you tag your blog with key words so that it can be indexed and found.
Probably the hardest part for real estate agents and blogs is dedicating time to blog. Like anything, start off with one post per week or every other week, and then grow from there.
Thursday, January 3, 2008
Real Estate Marketing - Tip of the Day 4
Its the start of a new year, and everyone should take this opportunity to really look at their web site and their web marketing. The internet is booming, according to Realtor.com, over 90% of all home buyers start their search online. And with the millions of search results out there, is your site a needle in a haystack, or is it on the first couple of pages of search results?
Today's tip covers a short check list of items to look into regarding your website. Many of these will be covered over the comming days, but you can get a headstart by analysing your site and determining if your site is working for you:
What is your page ranking on Google, Yahoo, MSN, dmoz.org, Ask, and Altavista?
Do each of your pages have unique titles?
Do each of your pages have unique content with a focus on specific keywords/keyword phrases?
Do your images have "alt" tags filled in, focusing on keywords?
Does your site have multiple partner links to and from other relevant sites?
Do your pages have focused relevant content related to the keywords/phrases of the site?
This is just a small list of questions to ask when looking over your site. To get better natural optimization, you will need to insure that you have done your best to get your pages focused on relevant information, keyword density, submissions to major search engines alt tags for all the images. For your entire site, you should get as many link backs as possible, this increases the "popularity" of your site. Many related sites will probably exchange links, since this benefits both parties.
So to close our the tip of the day, I recommend that you send a link exchange request to Exquisite Homes. We both benefit, and get one small step closer to higher rankings on the search engines.
If you have any questions, I can be contacted at magazine@exquisitehomesonline.com
Today's tip covers a short check list of items to look into regarding your website. Many of these will be covered over the comming days, but you can get a headstart by analysing your site and determining if your site is working for you:
What is your page ranking on Google, Yahoo, MSN, dmoz.org, Ask, and Altavista?
Do each of your pages have unique titles?
Do each of your pages have unique content with a focus on specific keywords/keyword phrases?
Do your images have "alt" tags filled in, focusing on keywords?
Does your site have multiple partner links to and from other relevant sites?
Do your pages have focused relevant content related to the keywords/phrases of the site?
This is just a small list of questions to ask when looking over your site. To get better natural optimization, you will need to insure that you have done your best to get your pages focused on relevant information, keyword density, submissions to major search engines alt tags for all the images. For your entire site, you should get as many link backs as possible, this increases the "popularity" of your site. Many related sites will probably exchange links, since this benefits both parties.
So to close our the tip of the day, I recommend that you send a link exchange request to Exquisite Homes. We both benefit, and get one small step closer to higher rankings on the search engines.
If you have any questions, I can be contacted at magazine@exquisitehomesonline.com
Subscribe to:
Posts (Atom)