Blogging
What is a blog? Rather me take up the time to say the same thing, take a quick look at wikipedia's definition, don't worry I'll wait.
Blog Definition
Why is it important? Blogs will let others know your thoughts and opinions, as well as provided needed exposure, and most importantly fresh, relevant content for search engines to eat up.
Another reason I recommend blogs, is so that you can syndicate them to blog aggregators. This will help you increase your link popularity - a very important factor for getting higher results for search engines.
Short burst of information, usually 250-450 words is a decent blog. Make sure you tag your blog with key words so that it can be indexed and found.
Probably the hardest part for real estate agents and blogs is dedicating time to blog. Like anything, start off with one post per week or every other week, and then grow from there.
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