Real Estate Marketing Tip of the Day

Just a short tip today.

Your keyword or keyword phrases should appear as close to the top of the page as you can get. Keywords closer to the top of the page or top area may be considered mildley more relevant.

Fresh Content Marketing Tip

You may get more relevancy for "content freshness" than you realize.

I recommend that you just don't update and post your site whenever the opportunity arises. Instead, consistently add new materials, articles, and content on a regular basis. You will likely find that the search robots behave differently when you do this consistently.

Real Estate Marketing - Blogs

I recently did a presentation on "Blogging Like A Rock Star" for the Keller Williams Realty Emerald Coast office. At the request of several attendees, I have posted a PDF of my slides at:

http://www.ExquisiteHomesOnline.com


The presentation is a basic overview of blogging, where to set up a blog, why you need a blog, and why you need to syndicate your blog.

Blogging is just one of the many "needles" that will allow your next client to locate you, and allows you to create that "warm and fuzzy" feeling that people need to choose you as their agent. Blogging, and all technology, is not going to replace the human factor in sales. People buy from people they trust. But, technology can help future clients find and get a feel for your knowledge and professionalism.