Digital and Online Advertising

Online Advertising

Marketing is the life blood of any business. Without a steady stream of prospects, leads, and customers, the business will wither and die. It is painfully obvious that the cost of print advertising is rising, due to the cost of production (oil prices), add to it a downturn in economic spending, and less people are spending money on advertising.

Many companies, seeing the decline in print advertising and the slipping margins due to production costs, have done the most illogical thing - increase their advertising rates! The local papers have done this, magazines have done this, and printing companies have followed suite.

The major factor in the rapid decline in print media is the fact that more people are online. Period. Less people reading print, less leads generated.

So what can real estate agents do to leverage their marketing costs and increase leads to their business? Online advertising is the key to gaining leads, prospects and clients.

The next few posts will deal with the following subjects:

Database referrals
Email Marketing
Digital Publication
Pay Per Click

Print is not dead. Print can be useful, but should not be relied on to generate all of your leads. Print, internet, database referrals, and branding are all just pieces of the puzzle of a good advertising and marketing engine.

Zeb Walker
SEO Certified
Exquisite Homes

Destin Real Estate Marketing is Not Dead

So I missed the first day after my dedication not to miss a day. Figures. But, just like anything, take it one small peice at a time. So I will keep to 1 to 2 days for postings.

Real Estate Marketing - Content Freshness

I have often said when talking about blogging that search engines like "freshness". The more often you post, the more often the robots will index your site, and the better chance of you seeing improvement in the rankings.

Real estat marketing in the Destin area is no different than anywhere else. For blogging, you pick a topic, focus on good keywords and content, and post. For direct marketing pick your targets, choose your message and send it out. This type of process works for all types of marketing: choose target, choose message, and send.

The key factor that makes marketing, especially real estate marketing, successful is persistance and consistancy. Say the same things over and over, and send often.

The other factor in successful marketing is measuring your results. If a message is not working or the targets are not responsive, change. For direct mail pieces, the process is easy. Most agents use a number with an extension to track calls. While this works, a better approach is an actual call tracking number, either local or toll free.

I offer this type of service with a number of bells and whistles to my clients, if it not part of the package they use, then the cost is only $20. I will be happy to share with the benefits of call tracking - I feel this is requirement, not an option in todays marketing environment.

For online marketing, unique website or links, and forms and unique email addresses all work.

Remember: Persistant, Consistancy, and Tracking

Zeb Walker
Exquisite Homes
850-259-9489
zeb@virtualfuzion.com

Real Estate Now in Full Motion

Its been a while since my last post. Ironic that I have been preaching about persistant blog posts, and yet I can't even follow my own words. That is now changing as of today.

Resolution for today - Post something every day!!!

I have renewed vigor with online marketing. I have been busy the last few months assisting a number of projects, getting qualified in Search Engine Optimization techniques and continued education.

In the past few months I have manage to cement a few incredible opportunities for real estate marketing.

First, I am now able to expand the distribution of the printed version of Exquisite Homes dramatically. I will be in more Panama City and Destin Locations, as well as FWB, Crestview, and Niceville.

Second, I am launching two new publications this month that will provide some great content on relocation, lifestyle and real estate for the area. I will be releasing more about these publication in the comming weeks.

Third, I am currently underway for a Top Producer software certification. There will only two Top Producer certified people in Florida, I will be the only one in the panhandle.

Fourth, I have acquired some great new technology that will allow me me finally merge the print and internet opportunities. Some of this is already in use now, the other part will up and online in the next 30 days.

Fifth, and but probably the most important, it feels as though the real estate in this market is finally turning. Many of the agents I have worked with are busy, showing, selling, and closing. Its about time!

I recommend checking out http://www.DestinKW.com, they are doing a great job at branding their market center and with my help and expertise, they have had their website go from non existence to rapidily climbing up the search engines - betting the 4-6 month curve to get on the first two pages of google.

Tomorrow I will post some insider secrets that I have learned about Pay Per Click on google.