So I missed the first day after my dedication not to miss a day. Figures. But, just like anything, take it one small peice at a time. So I will keep to 1 to 2 days for postings.
Real Estate Marketing - Content Freshness
I have often said when talking about blogging that search engines like "freshness". The more often you post, the more often the robots will index your site, and the better chance of you seeing improvement in the rankings.
Real estat marketing in the Destin area is no different than anywhere else. For blogging, you pick a topic, focus on good keywords and content, and post. For direct marketing pick your targets, choose your message and send it out. This type of process works for all types of marketing: choose target, choose message, and send.
The key factor that makes marketing, especially real estate marketing, successful is persistance and consistancy. Say the same things over and over, and send often.
The other factor in successful marketing is measuring your results. If a message is not working or the targets are not responsive, change. For direct mail pieces, the process is easy. Most agents use a number with an extension to track calls. While this works, a better approach is an actual call tracking number, either local or toll free.
I offer this type of service with a number of bells and whistles to my clients, if it not part of the package they use, then the cost is only $20. I will be happy to share with the benefits of call tracking - I feel this is requirement, not an option in todays marketing environment.
For online marketing, unique website or links, and forms and unique email addresses all work.
Remember: Persistant, Consistancy, and Tracking
Zeb Walker
Exquisite Homes
850-259-9489
zeb@virtualfuzion.com
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